Rich ID Guide

Rich Manufacturing Company
A.K.A Rich-Made Toys
Rich Illinois Manufacturing Company
Rich Toys, Incorporated
Sterling and Morrison, Illinois and Clinton, Iowa
1915 – 1941

E. M. and M. E. Rich founded Rich Manufacturing Company in 1915 to produce wood bows for the “open” cars of that time. In mid 1920’s, with the popularity of closed cars, Rich Manufacturing Company had to find another woodworking focus creating Rich-Made Toys. In 1927, their wood toy production became so large that they moved to a new plant in Morrison, IL. In 1930, after a major fire in November, 1929, Rich merged with Illinois Refrigerator Company, changing the company named to Rich Illinois Manufacturing Company branching out to also include newly discovered electric refrigerators. In 1934 they out grew their present location and moved operation to a larger plant in Clinton, Iowa. At the same time, the name was changed to Rich Toys, Incorporated.

Rich toys produced prior to 1931 were horse-drawn, wagon pull toys with no motion, after 1931, motion was giving to the legs of the horses. A toy that has a Clinton, Iowa logo was made after 1934. Over the years, Rich Manufacturing Company has produced a wide range of products from automobile parts to refrigerator items to toys to water skies and much more. In 1953, the company moved to Tupelo, Mississippi and in 1962 a flood put Rich Toys out of business.

Click on a thumbnail to enlarge image.

1920-1928 Logo

Sterling, Ill.

1921 Logo

We believe this logo was misspelled and circulated in 1921.

1929-1935 Logo

Morrison, Ill.

1934-1953 Logo

Clinton, Iowa

J.C. Penny Logo

on 1931 Horse & Jockey

Noah's Ark Clinton, Iowa

c. 1938
17"L x 6"H x 5.25"W
$360 - $480

Naples Express Co.

20"L x 8"H x 6"W
$150 - $200

Green Cart with Girl

15"L x 6.25"H x 8.25"W

Horse and Cannon

Horse with Red Peg Cart

c. 1930
14.5"L x 8.75"H x 5"W
$150 - $200

Horse Cart

c. 1928
15"L x 8"H x 4.5"W
Wagon similar to Old MO

Double Horse Pulling Man & Cart

c. 1928
26"L x 12"H x 10.5"W
$400 - $525

Double Horse Wagon

c. 1930
26"L x 8.75"H x 6.5"W
$210 - $280

Horse Wagon

c. 1950
20"L x 7"H x 5.5"W
$150 - $200

Horse Wagon

c. 1930
$180 - $240

Horse

c. 1921
8.5"L x 9"H x 3.8"W
$375 - $500

Old Missouri

1928
15.5”L x 8.5”H x 5”W
$300 - $400

Streetcar #59 and Lexington

1925
21.5”L x 6.75”H x 5.5”W
$1500 - $2000

Electric Trolley #59

c. 1934
12"L x 7"H x 5.25"W
$300 - $400

Horse & Jockey

c. 1931
9.5"L x 9"H x 3.5"W
$300 - $400

Horse & Jockey V1

1928
9.5”L x 9”H x 3.5”W
$300 - $400

City Dairy

c. 1950
$180 - $240

Rich-National-Biscuit Co.

c. 1935
26"L x 6.5"H x 3.5"W
$1800 - $2400

National Biscuit

1936
19”L x 9”H x 5”W
$450 - $600 with Driver

Uneeda Baker Wagon

c. 1935
11.6"L x 6"H x 3.9"W
$100 - $125

Sealtest Milk Truck

Estimated 1955
20”L x 9”H x 5”W
$330 - $440

Sealtest Milk Truck

Estimated 1955
11”L x 7.25”H x 5.5”W
$300 - $400

Little Milk Man

c. 1950
21.5”L x 9.25”H x 6.75”W
$180 - $240

Rich-City-Dairy-Farm Box

c. 1950
11"L x 10"H x 12"H

Horse Pulling Red Wagon

c. 1950
20"L x 9.5"H x 4.75"W
$135 - $180

Horse Pulling Red Wagon

c. 1934
19"L x 7"H x 4.5"W
$150 - $200

Horse Drawn Wagon

Estimated 1950
15.75”L x 6.25”H x 4”W
$180 - $240 w/driver

Two Horse Wagon

c. 1950
27"L x 6.25"H x 9.5"W
$225 - $300 w/driver

Horse Drawn Wagon with Barrels

Estimated 1955
33.8”L x 14.5”H x 8.5”W
$450 - $600

Toy Teaming Wagon

Estimated 1930
32.5”L x 17”H x 9.7”W
$600 - $800

Hood's Milk and Cream Lic #600

Estimated 1931
17.75”L x 8.5”H x 5”W
$180 - $240

Save with Ice

c. 1936
19.5"L x 7.5"H x 5.25"W
$210 - $280; Add $45-$60 with driver

Ice Wagon and Horse #180

1936
28”L x 9”H x 7.5”W
$300 - $400

Horse Surry

Estimated 1930
11.5”L x 8.25”H x 4.25”W
$330 - $440

Kiddies Dairy

Estimated 1930
26”L x 11.5”H x 9”W
$675 - $900

Lumber Wagon

1930
24”L x 9.5”H x 7”W
$150 - $200

Lg Lumber Wagon

32.25"L x 11.5"H x 8.25"W
$450 - $600

Borden's Milk & Cream

Estimated 1936
19.5”L x 9”H x 5”W
$300 - $400

Borden's Milk & Cream

1930
30”L x 13.5”H x 8”W
$1200 - $1600

Borden's Milk Wagon

Estimated 1933
10”L x 4”H x 2.2”W
$240 - $320

Borden's Milk Wagon #257

18"L
$300 - $400; +$100 w/ driver; +$60 w/ milk bottles

Borden's Golden Crest #257

Estimated 1950
18.5”L x 8”H x 5.5”W
$150 - $200

Bond Bread #812

Estimated 1931
25.5”L x 12.5”H x 9”W
$900 - $1200

Budweiser Wagon

1935
16”L x 5.5”H x 5”W
$750 - $1000

Clown & Pig

1930
12.5"L x 7.2"H x 3.2"W
$450 - $600

Racer

c. 1932
8.5"L x 3.25"H x 3.5"W
$270 - $360

The Boxing Boys

1927
5.5”L x 8”H x 4”W
$300 - $400

Pat the Pup

1927
8.5"L x 6.5"H x 3.25"W
$300 - $400

Motorcycle with Sidecar

Estimated 1930
8.25”L x 6.5”H x 4.5”W
$450 - $600

The Hand Car Men

1927
8.25”L x 8.25”H x 4”W
$450 - $600

Elephant

c. 1921
$450 - $600

Dog

c. 1921
8.5"L x 7.5"H x 2.75"W
$450 - $600

Clown and Rabbit

Estimated 1930
12.5”L x 8”H x 3.25”W
$450 - $600

Camel

c. 1921
8.5"L x 7.6"H x 2.75"W
$450 - $600

Horse with Dump Cart

1932
22"L x 8.5"H x 4.25"W
$225 - $300

Rabbit Cart

Estimated 1935
8”L x 7”H x 4”W
$450 - $600

Duck with Green Cart

c. 1935
$360 - $480
10.25"L x 4.75"H x 4"W

Little Anything Chicken

c. 1935
11"L x 6.5"H x 3.5"W
$450 - $600

Train Engine Push Toy

c. 1940
7.7"L x 6"H x 5"W
$75 - $100

Train

c. 1950
60.5"L x 5"H x 4.25"W
$150 - $200

Train
c. 1950
60.5"L x 5"H x 4.25"W
$150 - $200

Train

c. 1944
55"L x 5.25"H x 4"W
$300 - $400

Rich-Line-Trains-2080

1927
10.75"L x 3.25"H x 2.15"W
$180 - $240

Heavy Hauler

$450 - $600

Castle

21"L x 9"H x 7.5"W

Mallet & Pegs

c. 1950
7.5"L x 9"H x 3.5"W
$30 - $40

Castle
21"L x 9"H x 7.5"W

Old Dutch Mill

1927
8"L X 7.14"H X 3.14"W
$180 - $240

Borden's Farm Truck

$500 in condition shown
Photo Courtesy of Richard Mueller, Jr

Rabbit
c. 1921
9.2"L x 7.6"H x 3.1"W
$225 - $300

2 Horse Jockies
9.1"L x 7.9"H x 4.6"W

National Biscuit Truck
ca1930 - 24L x 6.4L x 4W

National Biscuit Truck Box ca1930 - 20.7L x 7.8L x 13.5W

Borden's Farm Products Truck

Photo courtesy of Bruce Kreider

Big Four Skill Game

Photo courtesy of Bill Triolas

Roy Rogers
Trigger

Riding Horse

photo courtesy of
eastman9920

Catalogs and Advertisements

1927 Advertisement

The Dutch Girl $300 - $400

1928 Advertisement

Collectors - click on their name to send email:
Richard Mueller

Gary Hammer with his Rich toys in 1948

courtesy of Gary Hammer