Fisher Price
Rabbit Toys

by Richard Mueller, Jr.

Fisher-Price Toys, Incorporated
East Aurora, New York
1930 – Present

Fisher Price vintage toys have a unique history. Many Antique Fisher Price toy collectors may not be aware of how the company got its start as one of the leading toy manufacturers in America. In 1930, after an unsuccessful attempt to purchase All-Fair Toys and Games, Herman Fisher joined Irving Price, Irving’s wife, Margaret Evans Price and, a silent partner, Helen Schelle to create Fisher-Price. At the time, Irving Price also served as mayor of East Aurora. Margaret Evans Price served as the first art director and designed toys for the opening lines. Margaret, in her own right, was well known as an author of children’s books and an illustrator. Many of their first toys reflected Margaret’s book characters and designs brought from All-Fair Toy and Games. Fisher Price has grown to be one of the world’s most well known toy companies, and Fisher Price vintage toys and antique toys are some of the most sought after among antique toy collectors.
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Rolling Bunny Basket #310

1961
7.5"L x 6.5"H x 4.5"W
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Bouncing Bunny Cart #307

1961
8"L x 9.5"H x 4"W
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Bunny Cart #487W

1938
9.5”L x 8”H x 4”W
$400 - $525
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Bunny Cart #487

1938
9.5”L x 8”H x 3.75”W
$400 - $525
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Bunny Cart #487

1938
10.2"L x 8.3"H x 3.75"W
$300 - $400
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Bunny Cart #406

1950
9"L x 7.5"H x 4"W
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Bunny Push Cart #303

1959
9”L x 5.5”H x 4.5”W
$45 - $60
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Rabbit Bell Drummer #508

1949
10”L x 9.5”H x 4.25”W
$100 - $130
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Bunny Basket Cart #303

1960
6.5”L x 7”H x 3”W
$45 - $60
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Bonny Bunny Wagon #318

1959
13”L x 5”H x 4.25”W
$60 - $80
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Running Bunny Cart #304

1959
11”L x 5”H x 4.5”W
$60 - $80
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Bunny Push Cart #309

1958
7”L x 8”H x 5”W
$75 - $100
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Bunny Basket Cart #301

1957
6.5”L x 7”H x 3”W
$45 - $60

Bizzy Bunny Cart #306

1957
9”L x 7”H x 4.5”W
$75 - $100
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Bunny Bell Cart #604

1954
10”L x 9.5”H x 4”W
$80 - $110
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Running Bunny Cart #401

1954
9.5”L x 5”H x 4.5”W
$60 - $80
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Rabbit Egg Cart #28

1950
8”L x 3.75”H x 5”W
$100 - $140
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Easter Rabbits #52

1950
4.5”L x 6”H x 4.75”W
$75 - $100
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Bunny and Cart #5

1948
8”L x 3.5”H x 2.75”W
$60 - $80
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Bunny Truck #12

1940
8.5”L x 4.75”H x 2.5”W
$120 - $160
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Rabbit with Cart #10

1940
9.5”L x 4.5”H x 2.75”W
Click on photo for values
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Running Bunny Cart #312

1960
10”L x 5”H x 4.25”W
$45 - $60
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Action Bunny Cart #502

1949
10.25”L x 9”H x 4.5”W
$125 - $175
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Racing Bunny Cart #722
1937
16”L x 5”H x 4.5”W
$325 - $425
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Bunny with Yellow Cart #512
1942 Pre-War
10”L x 9.5”H x 4”W
$150 - $225
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Bunny Drummer #512
1942
10”L x 9.5”H x 4”W
$150 - $225
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Bunny Bell Cart #520
1941
10”L x 9.5”H x 4”W
$150 - $225
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Bunny Bell Cart #505
1941
10”L x 9.5”H x 4”W
$150 - $225
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Running Bunny Cart #495
1941
12”L x 6”H x 5”W
$100 - $140
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Running Bunny and Container #456
1939
13”L x 5.5”H x 3.5”W
$120 - $160
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Running Bunny #722a
1938
7”L x 5”H x 2.5”W
$150 - $200
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Racing Bunny Cart #723
1938
16”L x 6”H x 4”W
$275 - $350
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Bunny Racer #474
1942
9.75”L x 7.5”H x 4.5”W
$330 - $440
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Rockabye Bunny #788
1940 and 1959
Click on photo for values
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Busy Bunny Cart #466
1941
9”L x 7.5”H x 4”W
$125 - $175
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Cotton Tail Cart #525
1940
12”L x 10.5”H x 4.5”W
$400 - $525
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Busy Bunny Cart #462
1937
9.5”L x 7.5”H x 4”W
$400 - $525
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Bunny Egg Cart #404
1949
8”L x 7.5”H x 3.75”W
$80 - $110
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Howdy Bunny #757
1938
9”L x 12”H x 4.5”W
$500 - $650
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Peter Bunny Cart #472
1939
11”L x 10”H x 5”W
$225 - $300
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Bunny Drummer #505
1946
10”L x 9.5”L x 4”W
$150 - $225
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Push Bunny Cart #401
1942
9”L x 7.5”H x 4”W
$175 - $250
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Bunny Scoot #105
1931
10.5”L x 12”H x 15”W
$2200 - $3000
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Bouncing Bunny Cart #727
1938
14”L x 11”H x 4”W
$800 - $1100