Fisher-Price Toys, Incorporated
East Aurora, New York
1930 – Present
Fisher Price vintage toys have a unique history. Many Antique Fisher
Price toy collectors may not be aware of how the company got its start
as one of the leading toy manufacturers in America. In 1930, after an
unsuccessful attempt to purchase All-Fair Toys and Games, Herman Fisher
joined Irving Price, Irving’s wife, Margaret Evans Price and, a silent
partner, Helen Schelle to create Fisher-Price. At the time, Irving Price
also served as mayor of East Aurora. Margaret Evans Price served as the
first art director and designed toys for the opening lines. Margaret, in
her own right, was well known as an author of children’s books and an
illustrator. Many of their first toys reflected Margaret’s book
characters and designs brought from All-Fair Toy and Games. Fisher Price
has grown to be one of the world’s most well known toy companies, and
Fisher Price vintage toys and antique toys are some of the most sought
after among antique toy collectors. |

Buddy
Bronc #430
1938
$450 - $625 |

Prancing
Horses #766
1937
10”L x 7”H x 6”W
$900 - $1200 |

Kicking
Donkey #175
1937
12”L x 7.5”H x 4”W
$700 - $1000 |

Riding
Horse #760
1936
9.5”L x 6.5”H x 6”W
$700 - $1000 |

Racing
Pony #705
1933
8”L x 8.5”H x 3.5”W
$900 - $1200 |

Racing
Pony #705
1933
8”L x 8.5”H x 3.5”W
$900 - $1200 |

Horse
and Wagon #605
1933
Shown with replacement wagon
With original wagon: $900 - $1500 |

Band
Wagon #198
1940
18”L x 6”H x 6”W
$450 - $625 |

Bucky
Burro #166
1955
13.5”L x 8”H x 5”W
$290 - $380 |

Pony
Express #733
1941
16”L x 4”H x 5”W
$300 - $400 |

The
Toy Wagon #171
1942
18”L x 8”H x 4.5”W
$350 - $525 |

Pony
Chime #758
1947
13.5”L x 6.5”H x 3”W
$200 - $275 |

Fisher-Price-Pony
Chimes
9.25"L x 6.25"H |

Toy
Wagon #131
1951
16.5”L x 8”H x 5”W
$265 - $350 |

Pony
#20
5"L x 5.25"H x 1.5"W
$90 - $120 |

Pony Cowboy Chime Ride-On
#700
1951-1952Courtesy of Brian Popp |

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