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Noma Toys
by Richard Mueller Jr.

Noma Electric Corporation
A.K.A. Noma Toys
Itasca, Illinois
1927-1971

Noma is best know for their Christmas lights, receiving the patent in the1930s. Due to material restrictions and utilizing their plant to produce war products, they were unable to make lights for a period of time during and immediately following WWII. Because of this and the need to keep their name in the public, Noma Electric manufactured a line of wood toys, including pull toys. Because of their wood construction, they were able to keep their name in the market and their toys became very popular.

After the war, NOMA returned to Christmas lights, but also continued to make wooden, plastic and metal toys. Some of their later toys were made with a wood composition material (see Hubley toys for similar toys). Noma Electric was the first to make bubble lights. Henri Sadacca, Nomas founder, also started an independent plastics molding plant call TICO Plastics and later purchased American Pre-School Toy Company in 1962.

Logo

Walking Mammy
1947
10L x 9H x 4.5W
$300 - $400

Walky Ducky #756DK
1945
9.5L x 8.5H x 5.25W
$60 - $80; Box $30 - $40

Rolly Ducky
1943
9L x 3.375H x 2.625W
$40 - $60; Box $15 - $20

Walking Dog #756
1945
11L x 7.5H x 4W
$60 - $80; Box $30 - $40

Walking Dog
Estimated 1946
11"L x 7.5"H x 4"W
$90 - $120

Walking Farm Horse
Estimated 1946
11"L
$60 - $80; Box $30 - $40

Walking Farm Horse Box
Estimated 1946
$30 - $40

Flippo the Seal
1946
$90 - $120

Farm Tractor #755
1945
8L x 7H x 5"W
$120 - $160; Box $45 - $60

Car with 2 Drivers
Estimated 1946
8.25"L x 2"H x 3.25"W
$45 - $60

Noma Woodies Train
c. 1945
28L x 2.5H x 3.25W
$90 - $120; Box $45 - $60

Roadster and Trailer
c. 1946
17L x 3.5H x 3.5W
$60 - $80

Victory Oil Truck #780
1945
11L x 4.8H x 4.25W
$45 - $60; Box $15 - $20

Noma Woodies Tanker Truck
c. 1946
11.25L x 3H x 3.25W
$45 - $60; Box $30 - $40

Lumber Haulage
c. 1948
11L x 5.25H x 5.75W
$30 - $40

Mickey Mouse Lights
16.5"L x 2.25"H x 6.75"W

1944 Advertisement
Train: $120 - $160

1946 Advertisement

1946 Advertisement
Ferry Boat: $120 - $160 with 4 cars

1947 Advertisement
Panda $90 - $120
Walking Horse w/ Farm Wagon $120 - $160
Elephant $120 - $160

1947 Advertisement
Hook and Ladder: $150 - $200
Helicopter: $60 - $80
Truck and Trailer: $75 - $100
Traitor and Trailer: $120 - $150
4 piece Train: $90 - $120
Dump Truck: $30 - $40
Ferry: $120 - $160

8 Page Brochure
c. 1945
28.5L x 6H

8 Page Brochure
c. 1945
28.5L x 6H

8 Page Brochure
c. 1945
28.5L x 6H

8 Page Brochure
c. 1945
28.5L x 6H

8 Page Brochure
c. 1945
28.5L x 6H