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Dolly Toys

by Richard Mueller Jr

Dolly Toy Company
A.K.A. Dolly Folding Kite and Toy Company
Known today as Dolly, Inc.
Dolly, Incorporated
Fibro Novelties
Dayton, Ohio
1923-present


H. B. Holtvoigt, his two sons and daughter started “The Dolly Folding Kite and Toy Company” with their first product being a practical folding kite. The new kite had a lot of competition and the venture failed. In 1934, they changed the name to Dolly Toy Company sending their product in the direction of inexpensive toys and novelties. You can reference a brief history by going to www.dolly.com/retro.asp. The company is best known for their Christmas houses, kites and nursery products. The majority of these fiberboard toys were designed with a cart to be filled with candy or toys. In the mid to late 1930’s, Dolly Toy Company ventured into a line of inexpensive toys and novelties, calling the line Fibro Toys. Most of the toys under the name Fibro were made from paperboard and the price ranged from $.10 to $.50 each. During this period of time, the Dolly’s name was found only on kites and Christmas houses. Look under the Fibro chapter to see these toys.

Dolly made for many years wall hangings that a parent would use to decorate a child's room. The most sought after wall hangings feature Disney Characters. The value of the wall hangings is limited.

Newer Dolly pull toys made with 8-ply cardboard in the 1950's are very similar to the 8-ply cardboard toys made by the Toy Kraft company. When no label is on an 8-ply cardboard toy, we attribute the toy to Toy Kraft. See the chapter on Toy Kraft for similar toys.

Bear Train
c. 1950
9.5"L x 5"H x 3.5"W
$45 - $60

Chicken Cart
Estimated 1939
16"L x 7.25"H x 4.75"W
$90 - $120

Chick Egg Cart
Estimated 1941
12"L x 9"H x 3.5"W
$75 - $100

Duck and Baskets #76
c. 1937
$90 - $120

Baby Duck Cart #251
c. 1940
9"L x 6"H x 3.75"W
$45 - $60

Bunny with Basket
Estimated 1939
12"L x 6.5"H x 3.5"W
$90 - $120

Rabbit Pulling Flower
Cart
Estimated 1936
14.9"L x 8.7"H x 5"W
$90 - $120

Rabbit Cart #242
c. 1940
9.75"L x 4.5"H x 3.5"W
$45 - $60

Pink Bunny Cart
c. 1935
10"L x 7"H x 4.5"W
$45 - $60

Rabbit Carriage
1952
10"L x 6"H x 3.25"W
$45 - $60

Whitman's Chocolate
Rabbit Carriage
1952
8.75"L x 6.25"H x 3.75"W
$45 - $60

Bunny Cart
Estimated 1941
9"L x 6"H x 3.75"W
$45 - $60

Rabbit
Estimated 1942
9"L x 9.5"H x 4"W
$90 - $120

Easter Cart #57
c. 1937
9"L x 6"H x 3"W
$90 - $120

Easter Cart #57
c. 1933
9"L x 6.5"H x 3.5"W
$90 - $120

Easter Basket
Estimated 1937
$90 - $120

Sailor Duck Cart
Estimated 1940
12"L x 7"H x 3.5"W
$75 - $100

Circus Wagon #71
c. 1935
8.75"L x 5.5"H x 3.25"W
$150 - $200

Santa Claus #93
c. 1936
6"L x 7"H x 2.5"W
$225 - $300

Santa in Sleigh
Estimated 1950
11.25"L x 7.5"H x 3.25"W
$180 - $240

Horse and Wagon #70
c. 1935
$90 - $120

Stagecoach
Estimated 1950
10.5"L x 9"H x 3.5"W
$75 - $100

Loft Candyland Express
Estimated 1940
8.6"L x 4.75"H x 3.7"W
$90 - $120

Halloween #63
c. 1935
9"L x 6"H x 4"W
$240 - $320

Halloween Cart #64
c. 1935
9"L x 7"H x 3.25"W
$240 - $320

Halloween Pumpkin
 Man Cart
c. 1935
6.5"L x 6.2"H x 4"W
$240 - $380

Easter Cart with Action #58
c. 1933
13"L x 7.5"H x 4.5"W
$120 - $160

Wall Hanging
Estimated 1965
$30 - $40

Fibro Novelties Flyer
c. 1933

Fibro Novelties Flyer
c. 1934

Fibro Novelties Flyer
c. 1935

Fibro Novelties Flyer
c. 1936

Fibro Novelties Flyer
c. 1937

Fibro Novelties Flyer
c. 1939

1940 Easter Ad

Whitman’s Chocolates Duck Cart

courtesy of Steve Stofberg