by Richard Mueller, Jr.
East Aurora, New York
1930 – Present
Fisher Price vintage toys have a unique history. Many Antique Fisher
Price toy collectors may not be aware of how the company got its start
as one of the leading toy manufacturers in America. In 1930, after an
unsuccessful attempt to purchase All-Fair Toys and Games, Herman Fisher
joined Irving Price, Irving’s wife, Margaret Evans Price and, a silent
partner, Helen Schelle to create Fisher-Price. At the time, Irving Price
also served as mayor of East Aurora. Margaret Evans Price served as the
first art director and designed toys for the opening lines. Margaret, in
her own right, was well known as an author of children’s books and an
illustrator. Many of their first toys reflected Margaret’s book
characters and designs brought from All-Fair Toy and Games. Fisher Price
has grown to be one of the world’s most well known toy companies, and
Fisher Price vintage toys and antique toys are some of the most sought
after among antique toy collectors.
Price guide contains over 400 photos. To facilitate locating your toy of
interest, try navigating using the bars below.