All About Old Toys

 

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All Fair Toy Co.
Brice Toy and Novelty Corp. &
East Aurora Toy Corp.


By Richard P. Mueller, Jr.
Founder, RPM Pizza, Inc

All-Fair Toys and Games
AKA: Alderman, Fairchild Company
All-Fair Incorporated
Churchville, New York
1926 – 1952

As a young man, Harman Fisher took a job with a manufacturer of paper boxes and games, the Alderman-Fairchild Company in Rochester, NY.  When this company decided to form a separate company to manufacture games, All Fair Toys were created.  Fisher became vice president of this new company, a position that he held for four years.  In 1930, Fisher made an unsuccessful attempt to buy All-Fair Toys.

Still interested in the manufacturing of toys, and with the encouragement of Elbert Hubbard II, Fisher decided to move to East Aurora, NY.  Then, combining efforts with Irving Price, who handled the financial and managerial efforts, and Helen Schelle, who had a background in toy sales, he formed the Fisher Price Toy Company.

Also moving to East Aurora from All-Fair, were Jesse Brice and Russell and Stella Frew, all of whom continued with Fisher Price for many years.  Jesse Brice, superintendent of factory production, was a toy lover who also designed and made toys at home as a hobby.  In the late forties, deciding to produce his own line of toys, Brice left Fisher Price and formed the Brice Toy and Novelty Company.

The Brice Toy and Novelty Company continued until 1952, when Brice left and Albert Wallenwein, company treasurer, incorporated a new company under the name of East Aurora Toy Corporation.  This company produced toys until the mid fifties.  When the East Aurora Toy Corporation folded, it has been said that Herman Fisher bought the existing tools to keep anyone from starting up again.

All Fair Logo
Cowboy #285

c. 1928
9.25”L x 11”H x 3.75”W
Toy $450 - $600
Cowboy #285 Box

1928
10"L x 11"H x 4"W
$68 - $80
Growly Grouch #230

c. 1931
8”L x 8”H x 3.5”W
$450 - $600
Smarty Dog #277

c. 1926
8”L x 8”H x 3.5”W
$450 - $600

Terrier

1933
10"L x 8.9"H x 4"W
$600 - $800
Doxie with Tail

c. 1928
12”L x 6”H x 3”W
$600 - $800
Happy Tabby #283

c. 1932
10.25”L x 9.5”H x 4”W
$450 - $600
Billy Goat #280

c. 1930
9.5”L x 10.5”H x 3.5”W
$450 - $600
Dolly Duck #227

c. 1928
Rectangular hat. 8”L x 10”H x 2.75”W
$300 - $400

Wally Duck #225

c. 1926
Rectangular hat
8”L x 10”H x 2.75”W
$450 - $600
Cardboard Duck

12”L x 8”H x 3.1”W
$120 - $160
Box $30 - $40
Gabby Goose

Gabby Goose shown with logo and without
Gabby Goose #282

c. 1930
7.75”L x 6.75”H x 3”W
$150 - $200
Gabby Goose Box

Box $225 - $300

Mr. Quack Duck #275

c. 1926
Round hat. 8”L x 10”H x 2.75”W
$300 - $400
Mrs. Quack Duck #276

c. 1926
Round hat. 8”L x 10”H x 2.75”W
$300 - $400
Mrs. Quack Photo

1934 Photo
Rooster #450

c. 1933
10.5”L x 9.5”H x 3”W
$240 - $320
Maude and Sammy #201

c. 1930
6”L x 8.75”H x 3.75”W
$570 - $760

Maude Kicking Mule #201

c. 1928
10”L x 6”H x 3.5”W
$105 - $140
Maude Kicking Mule #215

c. 1928
14”L x 10”H x 3.5”W
$240 - $320
Jack the Kicking Donkey

c. 1926
8.75”L x 6”H x 3.75”W
$105 - $140
Kicking Donkey

c. 1926
8.5”L x 6”H x 4”W
$90 - $120
Hauler Hank

c. 1926
11.5”L x 6.5”H x 3.5”W
$360 - $480

Hauler Hank #222

c. 1930
11.5”L x 6.5”H x 3.5”W
$900 - $1200
Hauler Hank #222

1930
10"L x 7"H x 3.5"W
$900 - $1200
Hank Hauler #222

c. 1930
11"L x 5.15"H x .5"W
$900 - $1200
Hauler Hank #222

12"L x 6.5"H x 3.6"W
Bouncing Bunny

c. 1929
(Estimate) 6”L x 8.75”H x 3.75”W
$300 - $400

Humpty Hump #281

c. 1926
9.5”L x 10”H x 4”W
$525 - $700
Humpty Hump #281

c. 1931
10”H x 9.5”L x 4”W
$525 - $700
Humpty Hump Advertising Toy

est. 1930
9.5”L x 10”H x 4”W
$600 - $800
A.B.C. Giraffe #279

c. 1930
7”L x 13.5”H x 4”W
$600 - $800
Bruno Circus Bear #204

c. 1927
5”L x 8.25”H x 3.75”W
$600 - $800

Bruno the Bear

c. 1927
3.14"L x 8"H X 5.25"W
$600 - $800
World's Fair Johnny Bull Frog

9.75”L x 7.75”H x 4.75”W
$525 - $700
Johnny Bull Frog #284

c. 1932
9.75”L x 7.75”H x 4.75”W
$450 - $600
Air Derby

$75 - $100
Tiddledy Winks

$12 - $16

Texas Rangers

$30 - $40
Pop & Plop Shooting Game

$45 - $60
Our Gang Tipple Topple Game

c. 1930
13"L x 5.5"W
$225 - $300
Pin the Tail on the Donkey

$16 - $20
Tutoon

Journey to the Treasures of Pharaoh
$30 - $40/Board only

Football Game

$30 - $40
Junior Auto Race Game

SPE DEM
$45 - $60
Zoom

$30 - $40
Tip the Bell Boy Game

Est. 1929
12"L x 12"H x 1.5"W
$90 - $120
The Game of India

1948
         

Catalogs and Advertisements

 All Fair Magazine

Trade ad from Playthings
c. 1931

 AllFairColorAd1930.jpg (132181 bytes)
1930 Ad

All Fair ad from "Billy and Ruth" catalog ca 1930

      

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Richard Mueller