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All Fair Toy Co.
Brice Toy and Novelty Corp. &
East Aurora Toy Corp.


By Richard P. Mueller, Jr.
Founder, RPM Pizza, Inc

All-Fair Toys and Games
AKA: Alderman, Fairchild Company
All-Fair Incorporated
Churchville, New York
1926 1952


As a young man, Harman Fisher took a job with a manufacturer of paper boxes and games, the Alderman-Fairchild Company in Rochester, NY.  When this company decided to form a separate company to manufacture games, All Fair Toys were created.  Fisher became vice president of this new company, a position that he held for four years.  In 1930, Fisher made an unsuccessful attempt to buy All-Fair Toys.

Still interested in the manufacturing of toys, and with the encouragement of Elbert Hubbard II, Fisher decided to move to East Aurora, NY.  Then, combining efforts with Irving Price, who handled the financial and managerial efforts, and Helen Schelle, who had a background in toy sales, he formed the Fisher Price Toy Company.

Also moving to East Aurora from All-Fair, were Jesse Brice and Russell and Stella Frew, all of whom continued with Fisher Price for many years.  Jesse Brice, superintendent of factory production, was a toy lover who also designed and made toys at home as a hobby.  In the late forties, deciding to produce his own line of toys, Brice left Fisher Price and formed the Brice Toy and Novelty Company.

The Brice Toy and Novelty Company continued until 1952, when Brice left and Albert Wallenwein, company treasurer, incorporated a new company under the name of East Aurora Toy Corporation.  This company produced toys until the mid fifties.  When the East Aurora Toy Corporation folded, it has been said that Herman Fisher bought the existing tools to keep anyone from starting up again.


All Fair Logo

Cowboy #285

c. 1928
9.25L x 11H x 3.75W
Toy $450 - $600


Cowboy #285 Box

1928
10"L x 11"H x 4"W
$120 - $160.  In condition shown probably only worth $50.


Growly Grouch #230

c. 1931
8L x 8H x 3.5W
$450 - $600


Smarty Dog #277

c. 1926
8L x 8H x 3.5W
$450 - $600


Terrier

#451 1933
10"L x 8.9"H x 4"W
$600 - $800


Doxie with Tail

c. 1928
12L x 6H x 3W
$600 - $800


Happy Tabby #283

c. 1932
10.25L x 9.5H x 4W
$450 - $600


Billy Goat #280

c. 1930
9.5L x 10.5H x 3.5W
$450 - $600


Dolly Duck #227

c. 1928
Rectangular hat. 8L x 10H x 2.75W
$300 - $400
Photo courtesy of the Wagner's


Wally Duck #225

c. 1926
Rectangular hat
8L x 10H x 2.75W
$450 - $600


Cardboard Duck

12L x 8H x 3.1W
$120 - $160
Box $30 - $40


Gabby Goose

Gabby Goose shown with logo and without


Gabby Goose #282

c. 1930
7.75L x 6.75H x 3W
$150 - $200


Gabby Goose Box

Box $225 - $300


Mr. Quack Duck #275

c. 1926
Round hat. 8L x 10H x 2.75W
$300 - $400


Mrs. Quack Duck #276

c. 1926
Round hat. 8L x 10H x 2.75W
$300 - $400


Mrs. Quack Photo

1934 Photo


Rooster #450

c. 1933
10.5L x 9.5H x 3W
$240 - $320

The rooster was one of only two toys produced by All Fair mad of cardboard.  Because of the construction material, this toy is difficult to find in excellent condition.


Maude and Sammy #201

c. 1930
6L x 8.75H x 3.75W
$570 - $760


Maude Kicking Donkey #201

c. 1928
10L x 6H x 3.5W
$105 - $140


Big Maude Kicking Donkey #215

c. 1928
14L x 10H x 3.5W
$240 - $320


Jack the Kicking Donkey

c. 1926
8.75L x 6H x 3.75W
$105 - $140


Kicking Donkey

c. 1926
8.5L x 6H x 4W
$90 - $120


Hauler Hank

c. 1926
11.5L x 6.5H x 3.5W
$360 - $480
*No known examples exist


Hauler Hank #222

c. 1930
11.5L x 6.5H x 3.5W
$900 - $1200

(No image) (No image)
Hauler Hank #222

12"L x 6.5"H x 3.6"W


Bouncing Bunny

c. 1929
(Estimate) 6L x 8.75H x 3.75W
$300 - $400
*No known examples exist


Humpty Hump #281

c. 1926
9.5L x 10H x 4W
$525 - $700
Photo Courtesy of Wagner Collection


Humpty Hump #281

c. 1931
10H x 9.5L x 4W
$525 - $700


Humpty Hump Advertising Toy

1931
9.5L x 10H x 4W
$600 - $800
The advertising is for the 1931 Shriner's Convention in Cleveland
Photo Courtesy of Wagner Collection


A.B.C. Giraffe #279

c. 1930
7L x 13.5H x 4W
$600 - $800


Bruno Circus Bear #204

c. 1927
5L x 8.25H x 3.75W
$600 - $800


Bruno the Bear

c. 1927
3.14"L x 8"H X 5.25"W
$600 - $800


1934 World's Fair Johnny Bull Frog

9.75L x 7.75H x 4.75W
$525 - $700


Johnny Bull Frog #284

c. 1932
9.75L x 7.75H x 4.75W
$450 - $600


Air Derby

$75 - $100


Tiddledy Winks

$12 - $16


Texas Rangers

$30 - $40


Pop & Plop Shooting Game

$45 - $60


Our Gang Tipple Topple Game

c. 1930
13"L x 5.5"W
$225 - $300


Pin the Tail on the Donkey

$16 - $20


Tutoon

Journey to the Treasures of Pharaoh
$30 - $40/Board only


Football Game

$30 - $40


Junior Auto Race Game

SPE DEM
$45 - $60


Zoom

$30 - $40


Tip the Bell Boy Game

Est. 1929
12"L x 12"H x 1.5"W
$90 - $120


The Game of India

1948
Photo Courtesy of eBay member "justwinbaby0_0".
In India, players enter their pieces on the track on the proper throw of the dice and try to be the first to move them all around the board and along their own red entrance into the centers space to win the game

Cleveland Game 1931

Rooster Box

Tabby Cat box

Johnny Bull Frog box flap

Billy Goat #280 Version #2 (Version #1 eyes look up, version #2 eyes look down)

Horses game
 
All Fair - Rabbit - ca 1926 - $100 - $130 - 9.7"L x 6.5"H x 3.7"W
   

Catalogs and Advertisements


 All Fair Magazine

Trade ad from Playthings
c. 1931

AllFairColorAd1930.jpg (132181 bytes)
1930 Ad

All Fair ad from "Billy and Ruth" catalog ca 1930

Scan_Pic0026.jpg (79018 bytes)
Wholesale Catalog Page 1934
 
 
World's Largest Novelty House, All Fair Advertisement

 

All Fair Toy Ads - File 1

 

All Fair Toy Ads - File 2

 

All Fair Toy Ads - File 3

 

 
1928 Catalog
 
1930 Catalog
 
1931 Catalog
 
1932 Catalog
 
 

Collectors - click on their name to send email:
Richard Mueller